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Which marketing tools?
In the last 18 months I have discovered which marketing tools are right for my business. In a world of CRM’s, Social Media Scheduling Tools and Email Marketing Platforms, choosing the right ones can...
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What 2019 will bring?
Here we are, the start of a New Year! I am so excited to see what 2019 will bring for KW Marketing. 2018 was a busy one that’s for sure! From campaigns to projects, events to conferences and lots of...
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What is a Facebook Pixel?
If you are experimenting with paid advertising and don’t have a Facebook Pixel set up, then you are missing a trick! What is a Facebook Pixel? A Facebook Pixel is a piece of code that you add into the...
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What is Influencer Marketing?
There is so much noise in the digital sphere around Influencer Marketing. Of course, it will never replace Social Media Marketing or Content Marketing because, without them, it wouldn’t exist. But...
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What’s my biggest achievement?
Where do I even start with this one! The last two years have absolutely flown by, but what’s my biggest achievement and why does it mean so much? I still remember the first day of being self-employed...
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The power of planning
Running an agency is a constant balancing act. Instead of having one boss you have several. Instead of having one brand, you have multiple. Each, as important as the next. My biggest learning...
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How to launch a product using Email Marketing
Email Marketing differs for every brand. No one method works. It’s all about testing! Testing to find out as much about your audience as you can. The best way to launch a product is to trigger...
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How algorithms rule the world
Social media algorithms; a data puzzle waiting to be solved. Their role is to deliver ‘relevant’ content however it is the great ‘unknown’ on how to beat them. In this blog, I am going to break down...
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Celebrating 3 years of passion, persistence and prosperity
May marked a huge milestone for me, but with the ongoing Covid-19 outbreak, ‘the norm’ seemed a little out of reach to celebrate. As things are starting to ease, I have finally had some time to sit...
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Let me explain my zesty new rebrand
‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and...
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Harness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a...
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My experience of being a female digital entrepreneur
… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only women...
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How I can help grow your food and drink brand through digital advertising
Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an established online store seeking a marketing...
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How to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in...
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Three need-to-know trends to level up your email marketing in 2022
Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to...
View ArticleHow to harness the power of collaboration and community
Video has taken over the world of content marketing at breakneck speed – and KW Marketing is in on the action! We are proud to present our first video – one of many to come. Here, Felicity Haythorn,...
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The shape of KW Marketing after five years in business
What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time...
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Why KW Marketing has chosen Farms for City Children as our charity of the year
Imagine if your life was devoid of nature. No calming bird song, no green trees, no wide open spaces in which to roam free – just traffic noise, technology, WiFi, sirens and danger. Imagine being so...
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Welcome Mela to the KW Marketing team
2022 has been huge for KW Marketing. From hitting our five-year anniversary to moving into our new offices in Exeter, it’s been an amazing year so far, filled with opportunity. We’re continuing to...
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Five brands that are killing the social media game right now
Social media is a rollercoaster of updates, changing algorithms, hot new trends and a constant stream of messages from hundreds of different businesses every single day. How is your brand meant to get...
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